
As March Madness approaches, basketball fans turn their attention to Asheville, North Carolina, home of the Southern Conference (SOCON) Basketball Tournament. This historic championship event brings together the best teams from one of the nation’s oldest athletic conferences for an action-packed weekend of collegiate basketball at its finest.
A Tournament Rich in Tradition
The Southern Conference, established in 1921, holds the distinction of being the nation’s first collegiate athletic conference to host a post-season basketball tournament, dating back to 1921. The tournament’s rich history includes legendary players and coaches who have gone on to make their mark in college basketball and the NBA. Notable alumni include Stephen Curry, who played for Davidson College before becoming an NBA superstar.
Harrah’s Cherokee Center: The Perfect Venue
The tournament takes place at the Harrah’s Cherokee Center in downtown Asheville, a venue that perfectly captures the excitement and intensity of college basketball. The arena’s intimate setting allows fans to experience every dramatic moment up close, from buzzer-beaters to championship celebrations.

Why Asheville?
Asheville is up and running now after Tropical Storm Helene and provides the perfect backdrop for this prestigious tournament:
- Downtown location within walking distance of restaurants and breweries
- Mountain views and scenic beauty
- Rich cultural scene
- Vibrant local food and craft beer culture
- Easy access from major southeastern cities
Tournament Highlights and Memorable Moments
The SOCON Tournament has produced countless memorable moments:
- In 2008, Davidson’s Stephen Curry led his team to the championship before their historic NCAA Tournament run
- UNCG’s dramatic overtime victory in 2021 showcased the tournament’s competitive spirit
- Wofford’s remarkable three-peat from 2017-2019 demonstrated program excellence
- Chattanooga’s buzzer-beater victory in 2022 exemplified March Madness excitement
Plan Your Tournament Experience
When to Visit
The tournament will run this year from March 7th through March 10th, featuring both men’s and women’s championships. The winner of each tournament receives an automatic bid to the NCAA Tournament, adding to the intense competition and excitement.
Where to Stay
Make your tournament experience unforgettable by staying in one of Yonder’s luxury vacation rentals:
- Close proximity to Harrah’s Cherokee Center Here are some of the Yonder properties within walking distance to all the excitement.

- Comfortable accommodations for groups and families
- Full kitchens and amenities for extended stays
- Perfect base for exploring Asheville between games
- Many of our homes are pet-friendly and have hot tubs
Beyond Basketball
While the tournament is the main attraction, visitors can enjoy:
- Award-winning restaurants and breweries
- The Biltmore Estate…and when you book with Yonder, you’ll get a discount on those Biltmore tickets!
- River Arts District
- Blue Ridge Parkway scenic drives
- Local shopping and art galleries
Tips for Tournament Attendees
- Book accommodations early as the tournament draws thousands of fans
- Consider purchasing all-session passes for the best value
- Explore downtown Asheville between sessions
- Take advantage of local transportation options or give our transportation partner Van in Black
Making Your Reservation
Don’t miss out on this exciting celebration of college basketball. Book your Yonder vacation rental today to secure the perfect home base for your SOCON Tournament experience. Our properties offer the ideal combination of comfort, convenience, and luxury to make your March Madness getaway memorable.

Tournament Impact: Supporting a Resilient Community
The 2024 SOCON Tournament holds special significance for Asheville as our mountain community continues to recover from the impacts of Tropical Storm Helene. The return of this beloved basketball tradition symbolizes our region’s strength and resilience. While our stunning mountains are eternal, many local businesses and community members are still rebuilding, making your visit more meaningful than ever. When you attend the tournament and stay in Asheville, you’re not just witnessing exciting basketball – you’re supporting local restaurants, shops, artists, and families who embody the unwavering spirit of our mountain home. The tournament’s economic impact resonates throughout our recovering community, from downtown establishments to family-owned businesses in surrounding neighborhoods.
Planning Your Visit
Whether you’re a die-hard basketball fan or simply looking for an exciting weekend getaway, the SOCON Tournament offers something for everyone. Combine thrilling basketball action with Asheville’s renowned attractions for an unforgettable experience.
Book your Yonder vacation rental today and be part of this historic basketball tradition! Give our team a call at 888-699-2987 or use this link for an easy contact form. We’d love to help you plan a wonderful mountain vacation.
Note: Tournament dates and details may vary. Please check official SOCON schedules for exact times and matchups.